CHEAP SALE - TIMEX AUTOMATIC GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE TIMEX GENTS WRISTWATCH

MADE IN/BUATAN: ASSEMBLE IN TAIWAN

CIRCA/TAHUN: 1960's

MODEL: -

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: MANUAL WINDING MOVEMENT

DIAL COLOR: GOLD TONE CHAMPAGNE DIAL/KEEMASAN

FUNCTION/FUNGSI: DAYDATE AT 3:00

HANDS/JARUM: BLACK/GOLD TONE METAL/ LOGAM HITAM

MARKERS/TANDA WAKTU: BALCK ARABIC/ARAB HITAM

CASING : BASE METAL TOP AND STAINLESS STEEL BACK / ATAS LOGAM ASAS DAN BELAKANG KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 37mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGRAVED BACK CASING: -

CROWN: ORIGINAL GP/ KELULI SADURAN EMAS

STRAP/TALI: NEW GENUINE BEIGE LEATHER/ KULIT BERWARNA BEIGE

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION AND KEEPING TIME/BERFUNGSI DENGAN BAIK DAN TEPAT MASA

PRICE/HARGA: RM75.00 SOLD TO MR SHAW FROM HONGKONG

BRIEF HISTORY OF TIMEX WATCHES

Timex is a direct descendant of several important nineteenth-century American clock and watch manufacturers. Like our company today, they all specialized in durable yet affordable timepieces.... Timex has maintained market superiority since that time by introducing innovative designs and technology.

Company History:

Timex Corporation has manufactured the largest-selling watch brand in the United States since the 1960s. Renowned for its sturdy but inexpensive timepieces, Timex distributes its watches through 100,000 outlets in the United States, as well as throughout the world. Noble Ancestors Timex evolved from three notable 19th-century clockmakers: the Waterbury Clock Company, a manufacturing firm established in 1857; the Waterbury Watch Company, founded in 1880, maker and seller of pocket watches on an international scale; and Robert H. Ingersoll and Brothers, also an international manufacturer and marketer of pocket watches since 1881. During World War I, a new timepiece--the wristwatch--became popular. Easier to use than the pocket watch, wristwatches were in high demand with soldiers for their convenience in battle. Both the Waterbury Watch Company and Ingersoll and Brothers marketed wristwatches during the war and afterwards when demand for the novel timepiece remained strong. Two Norwegian immigrants to the United States, shipbuilder Thomas Olsen and engineer Joakim Lehmkuhl--both of whom fled Norway after the German invasion of their country in 1940--founded Timex Inc. in 1941. They purchased the nearly bankrupt Waterbury Clock Company, seeking to aid the allied war effort by producing bomb and artillery fuses that utilized clockwork mechanisms. When World War II ended in 1945, Olsen, the majority shareholder, returned to Norway, while Lehmkuhl remained in the United States to run the company.

During this time, Lehmkuhl decided to convert the Timex plant to mass produce inexpensive timekeeping devices. Using the simplest and most standardized production methods available, Lehmkuhl's plant incorporated a high degree of mechanization in the manufacturing process. Furthermore, the wristwatches, Timex manufactured used hard alloy bearings, producing a more rugged and less expensive alternative to watches that used jewels. Timex's product and production methods eventually won Lehmkuhl a reputation as "the Henry Ford of the watch industry." The first Timex watches rolled off the assembly line in 1949 and soon became known for their dependability. At the time, most watches were sold by jewelers, who typically marked up prices by 50 percent. To keep its prices low, Timex insisted on only a 30 percent markup, and, consequently, most jewelers refused to sell Timex watches. Robert Mohr, head of Timex's marketing operation, opted to bypass the jewelers, instead selling the watches directly to consumer outlets including drugstores, hardware stores, and even tobacco stands. During the 1950s and 1960s Mohr built a distribution network that reached nearly 250,000 outlets. By 1961, sales were up to $71 million, with after tax profits of $2.9 million. Becoming a Market Leader in the 1960s Advertising heavily both to build its name and to sell the dependability of its watches, Timex relied chiefly on the visual impact of television. Commercials depicted Timex watches remaining functional and accurate after being attached to churning boat propellers and the hooves of galloping horses.

The phrase "takes a licking and keeps on ticking" became widely known, and by the late 1960s Timex watches accounted for about half of U.S. watch sales. During this time, the company deliberately underproduced, manufacturing only 85 percent of the watches it thought it could sell. This practice created a scarcity that kept prices up and dealers tractable. The company further secured its leadership position in the market by using new designs and technology in the years following the 1960s. In addition to the manufacture of timepieces, Timex continued to produce the clockwork mechanisms for the military that it had begun during the war.

Timex facilities were also used to assemble cameras for Polaroid. By 1970 Timex had record profits of $27 million on sales of $200 million. Yet change lay just around the corner, as the firm was facing intense competition in a changing market. Although few companies producing watches in the same price range as Timex could challenge the company for quality or popularity, digital electronic watches were rapidly overtaking the conventional watch. Timex began producing digital watches in 1972, but it had not moved as fastas its competition. In 1974 the company's net income fell by one-third to $8.7 million on sales of $348 million. By 1976 digital watch prices had fallen into the price range of the company's mechanical watches, and Timex began losing market share. Its major competitors in the electronic watch market were Texas Instruments and Fairchild Camera and Instrument Corp., both of which had more experience with electronics. A price war ensued, and by 1977 Texas Instruments had slashed the price of one of its most popular watches to $10. Also during this time, Timex management was in turmoil. Lehmkuhl had reportedly become increasingly eccentric and difficult to work with, and in 1973 Olsen's son Fred had the 78-year-old founder and chairperson removed from office. Furthermore, the company's three presidents were constantly at odds, and when electronics experts were brought in to help the company fight for digital watch market share, the infighting intensified and the company suffered. Timex was soon restructured to reflect Fred Olsen's belief that making electronic watches required a radically different approach than that of mechanical watches. The mechanical watch operation was thereafter isolated from the new electronic operations, a change that eventually created resentment among the employees. The restructuring also led to numerous mistakes as the isolated electronic division was unable to take advantage of the mechanical division's experience. Consequently, Timex's electronic watches were awkwardly large and 50 percent more expensive than those offered by competing firms in the mid-1970s.

Believing that sales of mechanical watches were in an irreversible decline, management planned to keep production capacity below the level of likely sales in order to make as much money from the line as possible as the market shrunk. Advertising for mechanical watches virtually ceased, and, as spending decreased, the capital was shifted to the manufacture and sale of digital watches. The entire watch industry had a good year in 1977, and Timex decided to slow the downsizing of mechanical watch production. However, the company failed to reinstate its advertising budget, and, as a result, its only profitable product began to decline in popularity. Timex lost $4.7 million on sales of $600 million in 1979. Sister corporation TMX Ltd., a Bermuda-based company that supplied watches and parts to Timex, also lost $5 million that year. Diversifying in the 1980s During this time, chief executive Robert Weltzien began diversifying the company. He bought a clock and timer operation from General Electric Co., and in early 1980 he held the company's first ever press conference, announcing that as Timex had gained experience from assembling Polaroid cameras--more than 40 million between 1952 and 1979--the company would soon begin manufacturing a new type of 35-millimeter camera. However, these moves were not enough to offset Timex's declining watch sales, and later that year Olsen flew in from Norway, fired Weltzien, and took his place as CEO. Thereafter, Olsen spent two weeks a month overseeing his businesses in Norway and the other two weeks with Timex in Connecticut. While Olsen was a brilliant long-term strategist with immense energy, he had little experience with the day-to-day running of an organization, and some managers became frustrated as he interfered with the details of their projects. He began closing factories, cutting wages, and selling off side businesses, as he reshaped the company into a consumer electronics concern that would sell watches, clocks, computers, and electronic products geared toward home health care . In 1980 Commodore Computers explored the possibility of a merger or other working relationship with Timex, but Olsen declined. Instead, Timex opted to attempt duplicating Commodore's success by producing its own computer. Created by British inventor Clive Sinclair, the Timex computer was brought out at the end of 1982 and quickly sold 500,000 units. However, critics noted that the Timex computer was extremely limited in its capabilities and inferior to Commodore's product. After Commodore engaged Timex in a price war, Timex made little money from the venture. In 1983 Timex brought its first home health care products to market. The products, made by Singapore subcontractors, included a $69.95 blood-pressure cuff, a $24.95 digital thermometer, and a $49.95 digital scale. Timex relied on its widely recognized name and large distribution base to give it an advantage over companies already selling similar products. The market was very competitive, however, and Timex was also hampered by the breakup of its Silicon Valley computer engineering staff due to continuing political infighting as well as the slow start of its new lab in Connecticut. Watches still accounted for 90 percent of Timex's business in 1983. The firm's digital watches had improved considerably, and it introduced a new quartz calendar watch at $100 that was billed as the world's thinnest. While the majority of its electronic watches were more expensive than those of its competitors, Timex had succeeded in bringing out one model that sold for only $7.95. Also in 1983, Timex endured negative press from an employee strike at its plant in Dundee, Scotland, which strikers occupied after management fired 1,900 workers. Members of the British parliament, and finally Prime Minister Margaret Thatcher, intervened before the six-week occupation was ended. Refocusing on the Wristwatch Throughout the 1980s, inexpensive fashion watches rapidly gained popularity and were released by a number of companies, most notably the innovative Swatch company. Timex's sales needed bolstering as some industry analysts estimated that the company only produced half as many watches as it had five years earlier. Consequently, Timex began producing watches that were more fashionable, sporty, and colorful, and invested money and energy in advertising. In the spring of 1983 the company launched a $20 million television advertising campaign focusing on its new technological sophistication and style. The commercials, by Gray Advertising, playfully exaggerated the features of Timex watches. In one ad a group of joggers ran up and down the contours of a Timex sports watch; in another, a group of people climbed out of a boat and walked across a waterproof Timex watch that served as a dock. Timex also showed its ads in movie theaters, purchasing four weeks of ad time at Screenvision Cinema Network's 4,500 theaters in 1986.

One of the firm's greatest successes during this time was its sports watches. In 1984, an Olympic games year, the company brought out the Triathlon watch, which was water resistant to 50 meters, could recall eight laps of running times, and had a 16-hour stopwatch. In its first year, 400,000 of the watches were sold at $34.95 each. Encouraged by this success, Timex brought out a ski watch that included a thermometer as well as a racing watch that could measure speeds of up to 999 miles an hour. The company launched its Atlantis 100 water resistant sports watch in 1986 with a $1 million ad shown during football's Super Bowl. This ad featured a group of divers discovering a 65- foot replica of the watch on the bottom of the Red Sea. Five other "adventure" commercials were also produced. In 1988 Timex brought back its "takes a licking and keeps on ticking" campaign, which had not been used in ten years. This time, however, the ads were intentionally humorous and took the premise of the old ads to extremes, one ad showing the watches being thrown to ravenous piranha. Timex also stepped up advertising for its new line of men's and women's fashion watches, influenced by those being sold by Swatch. Having formerly advertised main in such magazines as Time and Life, Timex began buying space in sports and fashion magazines. The ads were part of an effort to help Timex shake its staid image at a time when watchmakers like Swatch were making inroads by giving their watches a fun, quirky image. The firm spent $6 million on ads during its Christmas ad campaign, representing 60 percent of its $10 million annual ad budget. Timex released new sport watches in 1988 that were aimed at niche markets while also being designed to appeal to a broader audience. One model, the Victory, included features useful in sailboat racing and a design influencedby traditional nautical instruments. While the Ironman watch was geared toward triathlon participants, the watch's memory feature and rugged styling proved so popular that Timex was soon able to claim that it was the best-selling watch in the United States through 1997, if not the leader among watch sales worldwide. At the end of the 1980s the color plastic watch business pioneered by Swatch was beginning to decline, but Timex continued producing colorful watches with classic styling and increased the distribution of its watches to upscaledepartment stores. Timex remained at the top of the U.S. mass market watch sector with a share near 50 percent. Sales for 1988 topped $500 million, and Timex was still the largest company in the $1.5 billion U.S. watch market, despite the fact that all of its watches were priced at under $75.