Thursday, February 25, 2010

AUTHENTIC VINTAGE OMEGA CONSTELLATION CHRONOMETER GENTS WRISTWATCH (SOLD)











BRAND/JENAMA: AUTHENTIC OMEGA CONSTELLATION GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970 (SERIAL NO. 29106338)

MODEL: CHRONOMETER OFFICIALLY CERTIFIED

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 23 JEWELS AUTOMATIC MOVEMENT cal. 751

DIAL COLOR: SILVER GREY/KEPERAKAN KELABU

FUNCTION/FUNGSI: DAY & DATE AT 3:00

HANDS/JARUM: SILVER TONE/ KEPERAKAN

MARKERS/TANDA WAKTU: SILVER TONE STICK/KEPERAKAN RANTING

CASING : SOLID STAINLESS STEEL/ KELULI SEPENUHNYA

LUGS: 19mm

MEASUREMENT/UKURAN: 37mm DIAMETER INCLUDING CROWN and 40mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: CONSTELLATION STATION LOGO

CROWN: ORIGINAL OMEGA SS/ OMEGA ORI KELULI

STRAP/TALI: GENUINE BROWN CROCO LEATHER WITH ORIGINAL OMEGA BUCKLE/ KULIT ASLI WARNA COKLAT DENGAN ORIGINAL OMEGA BUCKLE

SIZE STRAP/SAIZ TALI: 8.5"

DISCONTINUED MODEL & HARD TO FIND

PRICE/HARGA: SOLD TO MR CHAN FROM MALACCA


The Omega Constellation: A Sparkling Watch Series from Omega

Omega watches have been in the watch industry for over 150 years. The time precision and the built quality are what that keeps the Omega watches at the pinnacle of the watch industry. With a large assortment of watches, you would definitely come across a timepiece that will draw you to it.

With around 50 years' history at its back, the Omega Constellation Watch series has been a key in the Omega collection of catchy watches. Walking hand-in-hand with the latest fashion changes, this watch series has got it all to beguile everyone alike. The Omega Constellation Watch series is available in round or square cases. The case material is available in gold, steel, or the combinations of gold and steel.

There are many watch models in the Omega Constellation Watch series to cater to all tastes. There are over 6 different models in the gents' section, and around 19 models in the ladies' section. With varying dial colors to varying sizes and shapes, this series is bound to encompass a watch that suits your flavor. The diamond studded watches or diamond hour markers included in some of the models will definitely add an appeal to your fashion statement.

Some of the models in the Omega Constellation Watch series feature Roman numerals carved on them. To ensure the durability, these numerals have been blackened by a special chromium-plating technique. An observatory emblem can be seen carved on the back of the Constellation watch case.

The Omega Constellation Watch series includes models such as Chronometer, Quartz, Perpetual Calendar, Double Eagle Chrono, Double Eagle Perpetual Calendar, and Double Eagle Chronometer in the gents' section. Whereas the ladies' section includes models like Double Eagle Chronometer, Double Eagle Quartz, Iris '95 Automatic, Iris '95 Quartz Small, Iris '95 Quartz Mini, Iris My Choice Automatic, Iris My Choice Quartz Small, Iris My Choice Quartz Mini, Automatic, Quartz Small, Quartz Mini, My Choice Automatic, My Choice Quartz Small, My Choice Quartz Mini, Quadra Quartz, Quadra Quartz Mini, Quadra Quartz Chronograph, Quadrella Quartz, and Quadrella Quartz Mini.

If diamonds are your weakness, then the Chronometer and the Quartz models from the gents' section would appeal to you. These models have an option of having diamond hour markers. The case material options include steel, red gold, yellow gold, steel-red gold, steel-yellow gold, among others. Most of the models encompassed in the ladies' section have diamonds adorning them.

Let the Omega Constellation Watches be a symbol of your style.

Tuesday, February 23, 2010

AUTHENTIC RARE! VINTAGE CITIZEN PARA ALARM DATE GENTS WRISTWATCH (SOLD)





BRAND/JENAMA : CITIZEN
MODEL : PARA ALARM-DATE
MOVEMENT/ENJIN :ALDS51301a-y
ORIGIN/BUATAN : JAPAN
NO. SIRI/SERIAL NO. : 70170028
CIRCA/TAHUN : 1970's
CASING/KEMASAN : SOLID STAINLESS STEEL
MOVEMENT/PERGERAKAN : CITIZEN 21 JEWELS MANUAL MOVEMENT
DIAL: BLACK/HITAM
HANDS: SILVER TONE ARROW LUMINOUS
BEZEL: SS
MARKINGS/TANDA JENAMA : DIAL,BACK CASING, BARCELET BANDS
BAND/TALI : FULL LENGTH ORIGINAL CITIZEN SS BRACELET BAND
CROWN: ORIGINAL CITIZEN CROWN
LUGS SIZE: 20mm
BAND WIDTH: 20mm
LENS/CERMIN : HARDLEX MINERAL
MEASUREMENT/UKURAN : 44mm X 47mm LUG TO LUG
WATER RESISTANT: -
CONDITION/KONDISI : GOOD, WORKING AND KEEPING TIME
PRICE/HARGA: RM650.00 (SOLD TO CHITAK FROM LAGUNA MERBOK, SP)

BRIEF HISTORY OF CITIZEN WATCHES

Citizen Holdings Co., Ltd. (シチズンホールディングス株式会社 Shichizun Hōrudingusu Kabushiki-gaisha) is the core company of a Japanese global corporate group based in Tokyo Japan. The company was originally founded as Shokosha Watch Research Institute in 1918 and is currently known as the manufacturer of CINCOM precision lathe machine tools as well as CITIZEN watches. The trade name originated from a pocket watch CITIZEN sold in 1924. It is one of the world's largest producers of watches. For almost eight decades, Citizen has been ahead of its time. Citizen brand has always stood for innovations and high precision that make life better for everyday people and now they are raising their sights to meet the needs of the new Millennium.

In 1924, when Citizen's forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the "CITIZEN". The then Mayor of Tokyo, Mr Shimpei Goto, named the watch "CITIZEN" with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world.

Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. Introduced in 1956, Parashock was the first shock resistant watch made by a Japanese manufacturer. And three years later, Parawater was hailed as the country's first water resistant watch.

One of the latest milestones is our Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products.

And in 2003, Citizen continues to evolve and be ahead of its time with the launch of Stiletto. This is the World's thinnest light powered watch - a watch so revolutionary it combines eco-drive technology with a refined, sleek and sophisticated case and bracelet from 4.4mm thick.

Citizen is, however more diverse then simply watches. In fact watches only represent less than 40% of the company's business. Today Citizen is drawing on a heritage of proven quality and technologies as we develop the market for watches, clocks, jewellery, eyeglass frames and health care products.

Sunday, February 21, 2010

VERY RARE & HARD TO FIND WEST END SECUNDUS LARGE MILITARY TRENCH WATCH (SOLD)










BRAND/JENAMA : LARGE AND BOLD WEST END MILITARY TRENCH WATCH
MODEL : SECUNDUS - TRENCH WATCH
MOVEMENT/ENJIN :SWISS 17 JEWELS MANUAL WINDING
ORIGIN/BUATAN : SWISS
NO. SIRI/SERIAL NO. : 1043997
CIRCA/TAHUN : 1940's
CASING/KEMASAN : SOLID STAINLESS STEEL
MOVEMENT/PERGERAKAN : SWISS 17 JEWELS MANUAL MOVEMENT
DIAL: WHITE PORCELAIN
HANDS: BLUE METAL
MARKERS: LARGE & BOLD GREEN MILITARY ARABIC
MARKINGS/TANDA JENAMA : DIAL
BAND/TALI : BLACK TEXTILE NATO STYLE BAND
CROWN: ORIGINAL CROWN
LUGS SIZE: 18mm
BAND WIDTH: 18mm
LENS/CERMIN : ACRYLIC - VERY CLEAN
MEASUREMENT/UKURAN : 46mm WITH CROWN X 47mm LUG TO LUG
WATER RESISTANT: -
CONDITION/KONDISI : GOOD, WORKING AND KEEPING TIME
PRICE/HARGA: SOLD TO MR W FROM TMN MAYANG

BRIEF HISTORY OF WEST END WRISTWATCHES

West End was a good quality manufacturer that specialized in marketing to the Middle East and South Asia. There are earlier West End watches marked C.S. (I) for Civil Service in India

The West End Watch Company was created in 1886. The West End, a district of the centre of London, inspired its name to Mr. Arnold Charpié who was the Bombay representative of the Alcide Droz & Sons firm, a watch company established at Saint-Imier (Canton of Berne) in Switzerland.

In 1886, MM. Amstutz and Droz, the owner of Alcide Droz & Sons firm, began the exploitation of the trademark West End Watch Company in the Indian Market and developed the first waterproof pocket watch ever produced : "L'Impermeable" (nowadays exposed at the International Watchmaking Museum of La Chaux-de-Fonds).

During the First World War, a large task of British and Indian soldiers was sent from Bombay to the Persian Gulf to reach the Mesopotamia (the current Iraq). They received some West End Watches.

In 1917, West End Watch Company changed its name to Société des Montres West End SA and is registered in Geneva. At the same time the sub-brand Sowar was also registered.

In 1934, the Société des Montres West End SA was the first brand to introduce the Incabloc anti-shock system invented by Mr. Braunschweig.

In 1973, after several years of development, the company was finally sold, for lack of heirs, to his main supplier : "Aubry Brothers Ltd", established in Noirmont ( Jura) to keep open the Bombay West End Watch's office.

Since 2000 the workshops and the head centre of the company have been moved to Leytron , in Wallis. At the same time, the company was taken over by new shareholders and the management changed.

In 2005 West End Watch Company celebrated its 120th anniversary of uninterrupted presence in Asia with the introduction of its "Silk Road concept". This concept came from the fact the Silk Road crossed most of the regions where the brand possessed, and still possesses, counters.

Nowadays, West End Watch Company is active in Saudi Arabia, in the United Arab Emirates, in the Himalaya Range (in particular in Nepal and in Bhutan) and as well as in western half of China.

2010 A first in the Brands history, West End Watches are now exclusively distributed/sold in the USA and Canada by Empire Brands. EB is a distributor of leading products around the globe.

In 2011, West End Watch Company will celebrate its 125 years of uninterrupted activity so a commemorative book redrawing the history of the brand will be published in 2010 in association with the Centre Jurassien d’Archives et de Recherches Economiques.

The model still manufactured today is Sowar. In Hindu, Sowar means "warrior" and this name was selected in honor of Sir Thomas Edward Lawrence (Lawrence of Arabia) because it's said that him and his soldiers wore some West End Watch Company watches during the war.

AUTHENTIC VINTAGE POLJOT BURAN MILITARY CHRONOGRAPH GENT WRISTWATCH (SOLD)







BRAND/JENAMA: AUTHENTIC VINTAGE POLJOT BURAN MILITARY CHRONOGRAPH GENTS WRISTWATCH

MADE IN/BUATAN: RUSSIA

CIRCA/TAHUN: 1970's

MODEL: CHRONOGRAPH

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: 23 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: BLACK MILITARY/HITAM MILITARY

FUNCTION/FUNGSI: DATE AT 6:00 AND 2 REGISTERED CHRONOGRAPH

HANDS/JARUM: BOLD LUMINOUS SILVER TONE MERCEDES HANDS

MARKERS/TANDA WAKTU: BOLD LUMINOUS ARABIC MARKERS

CASING : SOLID STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 41mm DIAMETER INCLUDING CROWN and 46mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: NOVET IN RUSSIA (POLJOT) CHRONOGRAPH~S/N N 200877 ~I CNA'T MAKE IT OUT THE REST WRITTEN IN RUSSIAN

CROWN: ORIGINAL SS/ KELULI

BEZEL: COINED EDGE

STRAP/TALI: NEW AFTERMARKET WIRE MESH SS SINGLE CLAP BRACELET

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, KEEPING TIME AND ALL CHRONOGRAPH WORKING AT RESET TO ZERO

PRICE/HARGA: RM1,150 (SOLD TO DEREK PRYCE, LANCASTER, UK)

Poljot Watches History

Poljot in translation from Russian means Flight. Poljot watches history is connected with the history of Russian and Soviet aviation. All Soviet battle airplanes were completed with airborne clocks made in the 1-st Moscow Watch Factory from 1930-s. The pilots and navigators of military aviation could not fly without a wristwatch with "The 1-st Kirov MWF" mark and later with "Poljot" mark.

Poljot watches were taken into the first space flight in the history of man on April 12 1961 by Yuriy Alekseevich Gagarin. It was the model "Shturmanskie" (Navigator's). Poljot watch successfully sustained the space trial. The staff of the enterprise maintained close contacts with the cosmonauts: during the time in space our cosmonauts observed the factories devices of time. Poljot watches were taken to space flights by astronauts from France, Russia, Germany, Ukraine, and set a record in duration of a space flight together with V.V. Poljakov.

Poljot watches possess the heightened reliability, accuracy of the run, durability of clock-works. Thanks to the modern classic design which is capable to satisfy tastes of the most refined buyers, high quality of production, perfectly organized service and reasonable prices, Poljot watches won the recognition not only at the Russian watch market but also at the foreign ones. The high level of technological development, design and the high quality of Poljot watches are also confirmed by the fact that the administration of the President of Russia has chosen a Poljot watch 3133 as a government award "From President of Russia"!

CHEAP SALE - TIMEX AUTOMATIC GENTS WRISTWATCH (SOLD)





BRAND/JENAMA: AUTHENTIC VINTAGE TIMEX GENTS WRISTWATCH

MADE IN/BUATAN: ASSEMBLE IN TAIWAN

CIRCA/TAHUN: 1960's

MODEL: -

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: MANUAL WINDING MOVEMENT

DIAL COLOR: GOLD TONE CHAMPAGNE DIAL/KEEMASAN

FUNCTION/FUNGSI: DAYDATE AT 3:00

HANDS/JARUM: BLACK/GOLD TONE METAL/ LOGAM HITAM

MARKERS/TANDA WAKTU: BALCK ARABIC/ARAB HITAM

CASING : BASE METAL TOP AND STAINLESS STEEL BACK / ATAS LOGAM ASAS DAN BELAKANG KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 37mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGRAVED BACK CASING: -

CROWN: ORIGINAL GP/ KELULI SADURAN EMAS

STRAP/TALI: NEW GENUINE BEIGE LEATHER/ KULIT BERWARNA BEIGE

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION AND KEEPING TIME/BERFUNGSI DENGAN BAIK DAN TEPAT MASA

PRICE/HARGA: RM75.00 SOLD TO MR SHAW FROM HONGKONG


BRIEF HISTORY OF TIMEX WATCHES


Timex is a direct descendant of several important nineteenth-century American clock and watch manufacturers. Like our company today, they all specialized in durable yet affordable timepieces.... Timex has maintained market superiority since that time by introducing innovative designs and technology.

Company History:

Timex Corporation has manufactured the largest-selling watch brand in the United States since the 1960s. Renowned for its sturdy but inexpensive timepieces, Timex distributes its watches through 100,000 outlets in the United States, as well as throughout the world. Noble Ancestors Timex evolved from three notable 19th-century clockmakers: the Waterbury Clock Company, a manufacturing firm established in 1857; the Waterbury Watch Company, founded in 1880, maker and seller of pocket watches on an international scale; and Robert H. Ingersoll and Brothers, also an international manufacturer and marketer of pocket watches since 1881. During World War I, a new timepiece--the wristwatch--became popular. Easier to use than the pocket watch, wristwatches were in high demand with soldiers for their convenience in battle. Both the Waterbury Watch Company and Ingersoll and Brothers marketed wristwatches during the war and afterwards when demand for the novel timepiece remained strong. Two Norwegian immigrants to the United States, shipbuilder Thomas Olsen and engineer Joakim Lehmkuhl--both of whom fled Norway after the German invasion of their country in 1940--founded Timex Inc. in 1941. They purchased the nearly bankrupt Waterbury Clock Company, seeking to aid the allied war effort by producing bomb and artillery fuses that utilized clockwork mechanisms. When World War II ended in 1945, Olsen, the majority shareholder, returned to Norway, while Lehmkuhl remained in the United States to run the company.

During this time, Lehmkuhl decided to convert the Timex plant to mass produce inexpensive timekeeping devices. Using the simplest and most standardized production methods available, Lehmkuhl's plant incorporated a high degree of mechanization in the manufacturing process. Furthermore, the wristwatches, Timex manufactured used hard alloy bearings, producing a more rugged and less expensive alternative to watches that used jewels. Timex's product and production methods eventually won Lehmkuhl a reputation as "the Henry Ford of the watch industry." The first Timex watches rolled off the assembly line in 1949 and soon became known for their dependability. At the time, most watches were sold by jewelers, who typically marked up prices by 50 percent. To keep its prices low, Timex insisted on only a 30 percent markup, and, consequently, most jewelers refused to sell Timex watches. Robert Mohr, head of Timex's marketing operation, opted to bypass the jewelers, instead selling the watches directly to consumer outlets including drugstores, hardware stores, and even tobacco stands. During the 1950s and 1960s Mohr built a distribution network that reached nearly 250,000 outlets. By 1961, sales were up to $71 million, with after tax profits of $2.9 million. Becoming a Market Leader in the 1960s Advertising heavily both to build its name and to sell the dependability of its watches, Timex relied chiefly on the visual impact of television. Commercials depicted Timex watches remaining functional and accurate after being attached to churning boat propellers and the hooves of galloping horses.

The phrase "takes a licking and keeps on ticking" became widely known, and by the late 1960s Timex watches accounted for about half of U.S. watch sales. During this time, the company deliberately underproduced, manufacturing only 85 percent of the watches it thought it could sell. This practice created a scarcity that kept prices up and dealers tractable. The company further secured its leadership position in the market by using new designs and technology in the years following the 1960s. In addition to the manufacture of timepieces, Timex continued to produce the clockwork mechanisms for the military that it had begun during the war.

Timex facilities were also used to assemble cameras for Polaroid. By 1970 Timex had record profits of $27 million on sales of $200 million. Yet change lay just around the corner, as the firm was facing intense competition in a changing market. Although few companies producing watches in the same price range as Timex could challenge the company for quality or popularity, digital electronic watches were rapidly overtaking the conventional watch. Timex began producing digital watches in 1972, but it had not moved as fastas its competition. In 1974 the company's net income fell by one-third to $8.7 million on sales of $348 million. By 1976 digital watch prices had fallen into the price range of the company's mechanical watches, and Timex began losing market share. Its major competitors in the electronic watch market were Texas Instruments and Fairchild Camera and Instrument Corp., both of which had more experience with electronics. A price war ensued, and by 1977 Texas Instruments had slashed the price of one of its most popular watches to $10. Also during this time, Timex management was in turmoil. Lehmkuhl had reportedly become increasingly eccentric and difficult to work with, and in 1973 Olsen's son Fred had the 78-year-old founder and chairperson removed from office. Furthermore, the company's three presidents were constantly at odds, and when electronics experts were brought in to help the company fight for digital watch market share, the infighting intensified and the company suffered. Timex was soon restructured to reflect Fred Olsen's belief that making electronic watches required a radically different approach than that of mechanical watches. The mechanical watch operation was thereafter isolated from the new electronic operations, a change that eventually created resentment among the employees. The restructuring also led to numerous mistakes as the isolated electronic division was unable to take advantage of the mechanical division's experience. Consequently, Timex's electronic watches were awkwardly large and 50 percent more expensive than those offered by competing firms in the mid-1970s.

Believing that sales of mechanical watches were in an irreversible decline, management planned to keep production capacity below the level of likely sales in order to make as much money from the line as possible as the market shrunk. Advertising for mechanical watches virtually ceased, and, as spending decreased, the capital was shifted to the manufacture and sale of digital watches. The entire watch industry had a good year in 1977, and Timex decided to slow the downsizing of mechanical watch production. However, the company failed to reinstate its advertising budget, and, as a result, its only profitable product began to decline in popularity. Timex lost $4.7 million on sales of $600 million in 1979. Sister corporation TMX Ltd., a Bermuda-based company that supplied watches and parts to Timex, also lost $5 million that year. Diversifying in the 1980s During this time, chief executive Robert Weltzien began diversifying the company. He bought a clock and timer operation from General Electric Co., and in early 1980 he held the company's first ever press conference, announcing that as Timex had gained experience from assembling Polaroid cameras--more than 40 million between 1952 and 1979--the company would soon begin manufacturing a new type of 35-millimeter camera. However, these moves were not enough to offset Timex's declining watch sales, and later that year Olsen flew in from Norway, fired Weltzien, and took his place as CEO. Thereafter, Olsen spent two weeks a month overseeing his businesses in Norway and the other two weeks with Timex in Connecticut. While Olsen was a brilliant long-term strategist with immense energy, he had little experience with the day-to-day running of an organization, and some managers became frustrated as he interfered with the details of their projects. He began closing factories, cutting wages, and selling off side businesses, as he reshaped the company into a consumer electronics concern that would sell watches, clocks, computers, and electronic products geared toward home health care . In 1980 Commodore Computers explored the possibility of a merger or other working relationship with Timex, but Olsen declined. Instead, Timex opted to attempt duplicating Commodore's success by producing its own computer. Created by British inventor Clive Sinclair, the Timex computer was brought out at the end of 1982 and quickly sold 500,000 units. However, critics noted that the Timex computer was extremely limited in its capabilities and inferior to Commodore's product. After Commodore engaged Timex in a price war, Timex made little money from the venture. In 1983 Timex brought its first home health care products to market. The products, made by Singapore subcontractors, included a $69.95 blood-pressure cuff, a $24.95 digital thermometer, and a $49.95 digital scale. Timex relied on its widely recognized name and large distribution base to give it an advantage over companies already selling similar products. The market was very competitive, however, and Timex was also hampered by the breakup of its Silicon Valley computer engineering staff due to continuing political infighting as well as the slow start of its new lab in Connecticut. Watches still accounted for 90 percent of Timex's business in 1983. The firm's digital watches had improved considerably, and it introduced a new quartz calendar watch at $100 that was billed as the world's thinnest. While the majority of its electronic watches were more expensive than those of its competitors, Timex had succeeded in bringing out one model that sold for only $7.95. Also in 1983, Timex endured negative press from an employee strike at its plant in Dundee, Scotland, which strikers occupied after management fired 1,900 workers. Members of the British parliament, and finally Prime Minister Margaret Thatcher, intervened before the six-week occupation was ended. Refocusing on the Wristwatch Throughout the 1980s, inexpensive fashion watches rapidly gained popularity and were released by a number of companies, most notably the innovative Swatch company. Timex's sales needed bolstering as some industry analysts estimated that the company only produced half as many watches as it had five years earlier. Consequently, Timex began producing watches that were more fashionable, sporty, and colorful, and invested money and energy in advertising. In the spring of 1983 the company launched a $20 million television advertising campaign focusing on its new technological sophistication and style. The commercials, by Gray Advertising, playfully exaggerated the features of Timex watches. In one ad a group of joggers ran up and down the contours of a Timex sports watch; in another, a group of people climbed out of a boat and walked across a waterproof Timex watch that served as a dock. Timex also showed its ads in movie theaters, purchasing four weeks of ad time at Screenvision Cinema Network's 4,500 theaters in 1986.

One of the firm's greatest successes during this time was its sports watches. In 1984, an Olympic games year, the company brought out the Triathlon watch, which was water resistant to 50 meters, could recall eight laps of running times, and had a 16-hour stopwatch. In its first year, 400,000 of the watches were sold at $34.95 each. Encouraged by this success, Timex brought out a ski watch that included a thermometer as well as a racing watch that could measure speeds of up to 999 miles an hour. The company launched its Atlantis 100 water resistant sports watch in 1986 with a $1 million ad shown during football's Super Bowl. This ad featured a group of divers discovering a 65- foot replica of the watch on the bottom of the Red Sea. Five other "adventure" commercials were also produced. In 1988 Timex brought back its "takes a licking and keeps on ticking" campaign, which had not been used in ten years. This time, however, the ads were intentionally humorous and took the premise of the old ads to extremes, one ad showing the watches being thrown to ravenous piranha. Timex also stepped up advertising for its new line of men's and women's fashion watches, influenced by those being sold by Swatch. Having formerly advertised main in such magazines as Time and Life, Timex began buying space in sports and fashion magazines. The ads were part of an effort to help Timex shake its staid image at a time when watchmakers like Swatch were making inroads by giving their watches a fun, quirky image. The firm spent $6 million on ads during its Christmas ad campaign, representing 60 percent of its $10 million annual ad budget. Timex released new sport watches in 1988 that were aimed at niche markets while also being designed to appeal to a broader audience. One model, the Victory, included features useful in sailboat racing and a design influencedby traditional nautical instruments. While the Ironman watch was geared toward triathlon participants, the watch's memory feature and rugged styling proved so popular that Timex was soon able to claim that it was the best-selling watch in the United States through 1997, if not the leader among watch sales worldwide. At the end of the 1980s the color plastic watch business pioneered by Swatch was beginning to decline, but Timex continued producing colorful watches with classic styling and increased the distribution of its watches to upscaledepartment stores. Timex remained at the top of the U.S. mass market watch sector with a share near 50 percent. Sales for 1988 topped $500 million, and Timex was still the largest company in the $1.5 billion U.S. watch market, despite the fact that all of its watches were priced at under $75.

AUTHENTIC VINTAGE ROLEX MARCONI SOLID SILVER TRENCH GENTS WATCH (SOLD)










BRAND/JENAMA: VINTAGE MARCONI TRENCH WATCH FOR GENTS M

CIRCA/TAHUN: 1930's

MODEL: TRENCH WATCH

CRYSTAL/CERMIN: CLEAN/BERSIH

MOVEMENT/ENJIN: SWISS MARCONI LEVER 15 JEWELS MANUAL WINDING MOVEMENT

DIAL: BLACK MILITARY WITH SUB-SECONDS/ HITAM

HANDS/JARUM: GOLD TONE MERCEDES LUMINOUS HANDS

MARKERS/TANDA WAKTU: BOLD WHITE MILITARY ARABIC/PUTIH ARABIC

CASING : SOLID SILVER/ PERAK KESELURUHANNYA

MEASUREMENT/UKURAN: 35mm DIAMETER WITH CROWN AND 40mm LUG TO LUG

CROWN: ORIGINAL SS TRENCH CROWN

STRAP/TALI: NEW BROWN LEATHER TRENCH MILITARY STRAP FULL LENGTH

DISCONTINUED MODEL... VERY RARE AND HARD TO FIND!

WORKING CONDITION, KEEPING TIME AND RECENTLY SERVICED

PRICE : SOLD TO DICKSON FROM PJU, PJ

SANGAT SEMPURNA, TEPAT MASA DAN BARU DI SERVICE

THIS MY FAVOURITE MILITARY MARCONI


In the 1920s and 30s, Rolex has numerous secondary brands, similar to what the Tudor brand is today. One of those brands was the Marconi. You may find these wrist and pocket watches with an unsigned dial, but Unicorn signed movement, For those of you unfamiliar with the name Unicorn, please see Cooksey Shugart's Complete Price Guide to Watches. At the back of the Rolex section is a partial list of brands that Rolex once distributed, as Rolex either set up or bought subsidiary companies with names like Bucherer, Marconi, Rolco, Genex, Unicorn.

NEW OLD STOCK - LIMITED EDITION POLJOT MOSCOW-ROME CHRONOGRAPH BY POLJOT GENTS WRISTWATCH (SOLD)




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BRAND/JENAMA: AUTHENTIC VINTAGE LIMITED EDITION POLJOT 1992 MOSCOW-ROME CHRONOGRAPH GENTS WRISTWATCH - NEW OLD STOCK LIMITED EDITION 19654/23000

MADE IN/BUATAN: RUSSIA

CIRCA/TAHUN: 1992

MODEL: CHRONOGRAPH

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: 23 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: YELLOW WITH RUSSIA AND ITALY FLAGS/KUNING DGN BENDERA RUSIA DAN ITALI

FUNCTION/FUNGSI: DATE AT 6:00 AND CHRONOGRAPH

HANDS/JARUM: GOLD TONE/ KEEMASAN

MARKERS/TANDA WAKTU: GOLD TONE STICKS/RANTING KEEMASAN

CASING : SOLID STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 43mm DIAMETER INCLUDING CROWN and 45mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: MOSCOW-ROME~CHRONOGRAPH~WATER RESISTANT (PAPER STICKER WITH NOTE 750/10/94

CROWN: ORIGINAL GP/ KELULI SADURAN EMAS

STRAP/TALI: ORIGINAL BEIGE LEATHER/ KULIT BERWARNA BEIGE

SIZE STRAP/SAIZ TALI: 8.5"

NEW OLD STOCK, EXCELLENT CONDITION, NEVER USED, ALL CHRONOGRAPH WORKING AT RESET TO ZERO

PRICE/HARGA: RM1,350 (SOLD TO MR DEVEREAUX FROM BRISBANE, AUSTRALIA)


Poljot Watches History

Poljot in translation from Russian means Flight. Poljot watches history is connected with the history of Russian and Soviet aviation. All Soviet battle airplanes were completed with airborne clocks made in the 1-st Moscow Watch Factory from 1930-s. The pilots and navigators of military aviation could not fly without a wristwatch with "The 1-st Kirov MWF" mark and later with "Poljot" mark.

Poljot watches were taken into the first space flight in the history of man on April 12 1961 by Yuriy Alekseevich Gagarin. It was the model "Shturmanskie" (Navigator's). Poljot watch successfully sustained the space trial. The staff of the enterprise maintained close contacts with the cosmonauts: during the time in space our cosmonauts observed the factories devices of time. Poljot watches were taken to space flights by astronauts from France, Russia, Germany, Ukraine, and set a record in duration of a space flight together with V.V. Poljakov.

Poljot watches possess the heightened reliability, accuracy of the run, durability of clock-works. Thanks to the modern classic design which is capable to satisfy tastes of the most refined buyers, high quality of production, perfectly organized service and reasonable prices, Poljot watches won the recognition not only at the Russian watch market but also at the foreign ones. The high level of technological development, design and the high quality of Poljot watches are also confirmed by the fact that the administration of the President of Russia has chosen a Poljot watch 3133 as a government award "From President of Russia"!